Dance studio website, designed and built for your studio.
Floorwork gives your dance studio a bespoke website on your own domain with booking and payments built in, designed and built for you, not assembled in a template builder, for $199 per month.
What a dance studio website actually needs
A dance studio website is not a brochure. Parents and adult students arrive to find a class, check the schedule, read about an instructor, see recital details, and sign up, usually on a phone, often at night. A site that only lists an address and a phone number sends that demand somewhere else. The pieces below are the difference between a page that looks nice and a page that fills classes.
- A live class schedule
- Current days, times, levels, and styles, updated the moment you change the teaching week, not a PDF that went stale in September.
- Clear class information
- Age ranges, levels, prerequisites, and pricing for ballet, tap, jazz, hip-hop, contemporary, and competition team, so families self-select before they ever call.
- Booking and payment in the page
- Reserve a spot and pay for it without leaving the site or downloading an app. Drop-ins, class packs, and registrations all complete inline.
- Recital and event details
- Showcase dates, ticketing, dress-rehearsal times, and workshop sign-ups, the seasonal information families ask about most.
- Instructor bios
- Faces, training, and teaching philosophy. Parents choose a studio on trust, and the teachers are the studio.
- A fast, mobile-first layout
- Most studio traffic is mobile. The site has to load quickly, read clearly on a small screen, and let a parent finish a booking with one thumb.
Bespoke website, not a template builder
Most dance studios end up in one of two places: a do-it-yourself template builder where you assemble the site yourself, or a booking vendor that bolts a generic page onto your business. Floorwork is neither. We design and build the website for your studio, then maintain it as part of the subscription.
With Floorwork you do not log into a page editor and drag blocks around. We design the layout, typography, and color to match your studio, build the pages, and publish them on your domain. The booking experience inherits the same design tokens, so a class card, a checkout step, and an account screen all look like they belong to your studio rather than to a software company.
That means the site reads as one cohesive brand from the home page through the moment a parent pays. There is no visual seam where your marketing site ends and a third-party booking widget begins, because the booking is page content built into the same site.
Where a DIY template builder still makes sense
To be fair, a template builder is not wrong for everyone. If you enjoy editing your own site, change it constantly, and only need a contact form, a drag-and-drop builder is cheap and immediate. You stay in full control and you never wait on anyone.
The trade-offs show up once booking and payments enter the picture. On a builder, online sign-ups usually mean embedding a separate booking tool, which adds a second brand, a second login, and a visible handoff in the middle of a sale. You also own all the design and maintenance work yourself. Floorwork takes the opposite trade: we do the design and the upkeep, and booking is native to the site rather than an embed. If your priority is filling classes without becoming your own webmaster, the bespoke route wins.
Booking on your own domain, not a vendor subdomain
Your website lives on your own apex domain, and so does booking. Students browse the schedule, sign in, check out, and manage their account on your address. There is no redirect to a vendor subdomain in the middle of the flow, and no third-party brand sitting between a parent and the class they are paying for.
Because payments run through Stripe with your studio as the merchant of record, your studio name is what appears on the card statement. The whole transaction, from class card to receipt, belongs to your studio. That continuity is what a generic builder plus a bolted-on booking embed cannot give you.
Performance and SEO that compounds
One domain that carries both your content and your booking is one authoritative site for search engines to rank, rather than a marketing site competing with a separate booking subdomain. Every recital page, blog post, and class description adds to the same domain authority.
The site is built on a modern framework and tuned for speed, which matters twice over: fast pages keep mobile visitors from bouncing, and Core Web Vitals feed directly into search ranking. Clean structured data and proper metadata help your studio surface when a parent searches for dance classes nearby, so the site works as a marketing channel, not just an online flyer.
What is included
- A designed, built website
- We build the pages, layout, and theme for your studio. You do not assemble it yourself.
- Booking and payments built in
- Inline schedule, class packs, and checkout on your domain, with the studio as merchant of record.
- Your own domain
- The site and all booking live on your apex address, with no vendor subdomain in the student flow.
- Blog, events, and pages
- Publish recital announcements, workshops, and standing pages alongside the schedule.
- Ongoing maintenance
- Updates and upkeep are part of the subscription, not a separate web-developer invoice.
- Simple, flat pricing
- $199 per month per studio, website included. Additional locations are $49 per month each.
Keep reading
Dance studio website FAQ
- Do I need a separate website builder?
- No. Floorwork designs and builds your dance studio website for you, so you never assemble it yourself in a template builder. The site and its booking are delivered as one product on your own domain, and ongoing maintenance is part of the subscription.
- Can I use my own domain?
- Yes, and you should. Your website and all of booking, sign-in, checkout, and account live on your own apex domain. There is no vendor subdomain in the student flow, so the entire experience stays on your studio address.
- Is booking included on the website?
- Yes. Online booking and payments are built into the website itself, rendered as page content rather than a third-party widget. Students reserve a spot, buy class packs, and pay through Stripe with your studio as the merchant of record, all without leaving your site.
- How much does a dance studio website cost with Floorwork?
- A dance studio website costs $199 per month per studio, with the website included. There is no separate web-design or hosting bill. Additional studio locations are $49 per month each.