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Floorwork

Six things that should change.

floorwork.app/manifesto

Manifesto

Six things that should change

  1. 1Sign-in stays on the studio's domain.
  2. 2The booking widget is not a widget.
  3. 3Students belong to the studio, not the platform.
  4. 4No platform branding on student-facing surfaces.
  5. 5Deep theming, not a logo slot.
  6. 6Keep third-party domains to a minimum.

1. Sign-in stays on the studio's domain

When a student clicks “Sign in” on a Mindbody-powered studio site, the URL bar changes to signin.mindbodyonline.com. The student is now signing in to Mindbody, not to the studio. The studio has handed away the most trust-critical surface of its own site.

In Floorwork, the sign-in URL is auth.your-domain.com/sign-in, and account and checkout live on the studio's apex via the SDK. The student's URL bar never changes registrable domain.

2. The student account belongs to the studio

In Mindbody, the student's account is a Mindbody account, reused at every Mindbody-powered studio. When a studio switches platforms, the customer record stays with Mindbody.

In Floorwork, every studio has its own studio-scoped student profiles. Same Clerk login, separate profile rows per studio. The studio owns its customer relationship.

3. Zero vendor branding in student flows

Mindbody footers say “© Mindbody Inc.”. Mindbody emails come from @mindbodyonline.com. Mindbody favicons show up in browser tabs.

In Floorwork, the student-facing surfaces have zero platform branding. No footer line, no logo, no email sender, no favicon. The student never knows Floorwork exists.

4. Booking is page content, not a modal wizard

Mindbody widgets pop a modal whose visual language is completely separate from the host site.

Floorwork ships React components that render inline, inheriting the studio site's design tokens.

5. Theming is deep, not a logo slot

Mindbody theming = upload a logo and pick a color. Everything else is the platform's template.

Floorwork theming covers typography, color palette, spacing, density, corner radius, button style. The booking surfaces look native to each studio site.

6. Three domains in checkout, not eight

A Mindbody booking flow on a studio site sets cookies on 8+ third-party domains. Privacy compliance burden, breakage under third-party cookie blocking, performance cost.

A Floorwork booking flow touches three: studio apex, auth. subdomain, Stripe. No reCAPTCHA. No analytics tags by default.

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